Integrated agency Social has added a new account to strengthen its portfolio of property clients following appointment by profit for purpose developer Laurus Homes.

Following a competitive pitch, the agency’s Manchester office will oversee the strategic marketing and communications activity for Laurus Homes’ new build developments across the North West.

Headquartered in Trafford, Laurus Homes is the private sale property developer brand created by Trafford Housing Trust.

Laurus Homes has ambitious plans to build at least 2,000 new, high quality homes across the North West and further afield. As well as homes for private sale, nearly every development will include a mix of affordable homes including Shared Ownership and Help to Buy.

Zac Worthington, Head of Sales at Laurus Homes, said:

“Social is the perfect fit for us. We are confident that their expertise in the property sector will help us achieve ambitious growth plans. Not only did their high-end proposition provide the perfect solutions for our sales strategy but the Social team fully understood us as a brand. We’re excited about implementing the plans and looking forward to working with the agency’s marketing, social media and PR and content team.”

Social’s Head of Marketing, Tony Whittingham, said:

“We are delighted to be working with Laurus Homes. They are a great brand who are looking to do things a little differently within the property sector. By re-cycling profits back into building more homes and investing in local projects they are benefiting the wider community. They have a fantastic product portfolio across their developments and a really experienced team. It’s a great opportunity for us to help them build their brand, increase awareness across the regions and drive sales.”