Delivering outstanding results for The Growth Company and GM Business Growth Hub

Services: PR & Communications, Video Production,

The client

The Growth Company is an award-winning social enterprise with a 30-year history of enabling growth, creating jobs, and improving lives.

They help people and businesses across the UK to develop, grow and succeed through a range of employment, skills and business support services. Their combined offer provides unrivalled insight, which means they are uniquely placed to help the places they work with to shape and deliver the best services to meet local priorities.

GM Business Growth Hub, part of The Growth Company, helps businesses at all stages of their growth journey with a broad range of services delivered by its experts, as well as public and private sector partners. These services include one-to-one and peer-to-peer business support, events, specialist programmes and funding.

The challenge

Social has been the retained PR agency for GM Business Growth Hub for several years and we began working with The Growth Company at the start of the Covid pandemic to help manage PR and communications around projects and support schemes launched to help the Greater Manchester business community.

The solution

We take a strategy first approach and support lead generation for The Growth Company and Growth Hub’s programmes and services, using strategic storytelling to tell its story to its multiple stakeholders through the businesses, start-ups and entrepreneurs it supports in Greater Manchester and beyond.

We support the client’s internal teams by:

Identifying media opportunities and selling-in stories/comments/forward features
Writing press releases/quotes/thought leadership/case studies/awards/op-eds
Managing and responding to media enquiries
Providing crisis communications
Working with strategic partners on press releases and other content
Providing event media support
Engaging with stakeholders
Identifying speaker/roundtable/event opportunities
Providing verbal/written briefs for spokespeople.

We have also produced videos for various programmes and events, including Venturefest and a full event showreel and videos to showcase the International Students Programme, STEP Into Healthcare, MATMED, Made for Manufacturing, an ongoing series of case study videos and we produced an animation for the Creative Scale-Up programme.

The impact

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Pieces of coverage

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Pieces of written content

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+ estimated views

Amongst the highlights from one calendar year of working with The Growth Company and GM Business Growth Hub were:

48 pieces of written content
35 press releases issued
191 pieces of coverage – including 23 national, 81 Greater Manchester, 16 broadcast
More than 7m estimated views
693 engagements across social media

Some of the most successful campaigns included supporting the #HereForBusiness scheme designed to help businesses with the cost of living crisis, Good Employability Week and the opening of the Green Skills Academy.

The client

The challenge

The solution

The impact

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